Senior Brand Manager - Confectionery, Cocoa Beverage and Snacking

**POSITION SNAPSHOT**
Location: Head Office, Bangkok
Company: Nestlé
Department: Brand Management (Confectionery)
Full-time
Minimum 5-7 years' experience in marketing preferably in FMCG brands

**A DAY IN THE LIFE...**

+ Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business goal, strategies, action plan, P&L and market spending and to ensure compliance and aligned with regulatory affairs.
+ Develop effective communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
+ Activate Brand Essence and Vision.
+ Develop and update consumer portrait, consumer engagement funnel for her/his brand.
+ Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative p...

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