Senior Analyst (Consumer Analytics)

Software Guidance & Assistance, Inc., (SGA), is searching for a Senior Analyst (Consumer Analytics) for a CONTRACT assignment with one of our premier Hospitality clients in Orlando, FL (Hybrid) .
Summary
Job Summary
Our client is seeking a strategic and analytically driven Senior Analyst to help improve marketing effectiveness, support growth initiatives, and deliver actionable customer and campaign insights across integrated digital and offline marketing channels. This role will partner closely with Marketing, Analytics, and cross-functional teams to measure performance within a mature multi-touch attribution framework, identify optimization opportunities, and support data-driven decision making.
The ideal candidate combines strong analytical skills with hands-on experience in marketing analytics across integrated channels, customer behavior analysis, experimentat...

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