Sales Manager – Food and Beverage Industry

Role Purpose

The Sales Manager is responsible for driving overall revenue growth, market expansion, and sales excellence for a fresh food ingredients factory in Riyadh. This role leads the regional sales teams, defines sales strategy, builds key customer relationships, and ensures disciplined execution across B2B channels including HORECA, catering, institutional clients, and food processors.

The Sales Manager owns sales performance, develops people capability, and works cross-functionally to deliver consistent service, profitability, and customer satisfaction.

Core Responsibilities

1.     Sales Leadership & Strategy

Define and execute the overall sales strategy aligned with company growth objectives.

Translate annual targets into actionable regional and team-level plans.

Drive volum...