Sales Manager – Food and Beverage Industry

Role Purpose The Sales Manager is responsible for driving overall revenue growth, market expansion, and sales excellence for a fresh food ingredients factory in Riyadh. This role leads the regional sales teams, defines sales strategy, builds key customer relationships, and ensures disciplined execution across B2B channels including HORECA, catering, institutional clients, and food processors. The Sales Manager owns sales performance, develops people capability, and works cross-functionally to deliver consistent service, profitability, and customer satisfaction. Core Responsibilities 1. Sales Leadership & Strategy Define and execute the overall sales strategy aligned with company growth objectives. Translate annual targets into actionable regional and team-level plans. Drive volume growth while maintaining pricing discipline and margin control. Lead market expansion initiatives and new customer acquisition. 2. Team Management & Capability Building Lead, coach, and develop Area Sales Man...

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