Retention Manager

About the Role
upGrad is launching a

micro-learning edutainment app for Hindi-speaking professionals . Think of it as a

progress platform , not a traditional course marketplace.
We’re

pre-launch

and hiring our

first Retention Manager . This is a true

0→1 role

where you’ll build the entire lifecycle and engagement engine from scratch—CRM/CLM setup, automated journeys, churn prevention, dunning recovery, and win-back systems.
If you enjoy owning post-install growth and turning users into long-term subscribers, this role is for you.

What You’ll Own
CRM & Lifecycle Foundations
End-to-end ownership of the CRM platform (CleverTap or equivalent)
User segmentation, journey design, and campaign automation from scratch
Multi-Channel Engagement
Hands-on execution across Push, Email, WhatsApp, In-app, and SMS
Decide the right channel, message, timing, and frequency for each user cohort
Lifecycle F...

Ready to Apply?

Submit your application today and join our talented team at upGrad.

Submit Application