Job Description
KEY RESPONSIBILITIES:*
Macro Brand Stewardship: Designing and executing comprehensive brand marketing campaigns that elevate Van Heusen's market position across core and sub-category segments.
360° Campaign Architecture: Launching and managing integrated marketing rollouts across Above-the-Line (ATL), Below-the-Line (BTL), Digital, Social Media, and high-touch on-ground retail activations.
Consumer Engagement & Insights: Analyzing shifting demographic preferences and retail shopping patterns to craft sharp, narrative-driven communication strategies that drive footfall and web traffic.
Cross-Functional Collaboration: Partnering seamlessly with Product Design, Retail Operations, Creative Agencies, Performance Marketing cells, and E-commerce teams to maintain complete visual and brand consistency.
Budget Optimization & ROI Reporting: Overseeing campaign budgets, tracki...
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- Location Mumbai, Maharashtra
- Job Type Full-time
- Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
- Posted Date June 22, 2026
- Application Deadline August 01, 2026