Regional Media Planning & Activation Manager

**Job Description :**

**There are 3 (THREE) open roles:**

+ **1 located in Bogotá, Colombia**
+ **2 located in São Paulo, Brazil**

**Role Purpose**

Lead the end-to-end regional media planning, activation and optimisation for the [Whiskey / Guinness / Vodka / Tequila / Gin / Rum / Liqueurs] category, driving profitable growth through best-in-class execution of Diageo’s Connected Reach strategy.

This role is accountable for maximising return on media investment by embedding data-driven audience strategies, scaling AI-enabled activation, and delivering integrated, full-funnel media amplification across Paid, Retail, Social and Creator ecosystems.

**Key Responsibilities**

_Strategy & Planning_

+ Own the development and deployment of integrated regional media plans across Paid Media, Retail Media, Social and Creator channels, aligned to global category strategy and media blueprint and regional growth ambitions.
...

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