Rakuten Kobo MarTech Solutions Lead

Shape the future of marketing technology at Rakuten Kobo in Toronto as a MarTech Solutions Lead. This role merges strategic marketing objectives with innovative technological solutions to drive performance.
As a MarTech Solutions Lead, you will be tasked with identifying and implementing technological enhancements that improve operational efficiency and streamline marketing workflows. Your work will involve collaborating with various teams across the organization to ensure seamless integration of technologies, particularly focusing on automation and AI optimization. Your expertise will empower marketing teams to deliver exceptional experiences.
Key Responsibilities:
• Analyze and improve existing marketing processes
• Lead the implementation of new MarTech solutions
• Explore AI opportunities for marketing applications
• Develop documentation and training for marketing tools
• Monitor performance metrics for continuous optimization
Requirements:
• 5+ years in...

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