Programme Ambassador (City Hall)

• Drive awareness and participation in Culture Pass among cultural partners and the public
• Support targeted engagement plans for arts, heritage, and cultural partners ranging from major institutions to grassroots groups
• Support outreach strategies for specific demographics (youths, families, seniors, digitally less engaged communities) based on their needs and preferences
• Lead offline outreach including roadshows, pop-ups, and partnerships with grassroots networks
• Coordinate with internal departments and external partners for seamless service delivery

• Identify and cultivate strategic partnerships with cultural institutions, brands, and community organisations to amplify Culture Pass reach
• Conceptualise, plan, and execute conversion‑focused events including on‑ground activations and community activities
• Manage event logistics and optimise e...

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