Product Marketing Manager

Job Description

JOB SCOPE:
The Product Marketing Manager is responsible for product content, creative direction, customer reviews, live events, and kenmore.com content integrity across the Kenmore and DieHard portfolio. The role writes product feature copy and messaging, directs photography and Computer-Generated Imagery (CGI)/video production, and coordinates with internal product managers, licensees, and Original Equipment Manufacturer (OEM) partners to source product images, specifications, and launch materials.

JOB SUMMARY:
The Product Marketing Manager owns the product content system for Kenmore and DieHard. The role writes feature copy and messaging, directs photography and Computer-Generated Imagery (CGI)/video production, manages customer reviews, plans and executes product-led live events, and ensures kenmore.com content integrity across the portfolio. As the primary liaison between product teams (internal product managers...

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