Product Manager

Job Description

The Product Manager is responsible for managing the end-to-end lifecycle of assigned product categories, from concept development to market execution and performance monitoring. This role drives product strategy, branding, pricing, and promotional activities to ensure market competitiveness, customer satisfaction, and profitability.

• Develop and execute product strategies aligned with overall business objectives.
• Manage product portfolio including new product development (NPD), product enhancements, and rationalization.
• Conduct market research to identify consumer needs, trends, and competitive positioning.
• Define target markets, product positioning, and value propositions.
• Lead cross‑functional teams (R&D, Production, QA, Supply Chain) in developing new products.
• Oversee product concept creation, feasibility studies, costing, and commercialization.
• Coordinate product trials, sensor...

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