Product Manager- GI Maxima

**JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES** :

+ Independently handles brand management responsibility for allocated brands
+ Achieve top-line, market share and bottom-line targets for the brands assigned
+ Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
+ Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
+ Analyze market conditions and forecast sales on a regular basis
+ Monitor ROI on brand strategies
+ Monitor competitor activities
+ Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
+ Develop and implement Annual Operating Plan for brand portfolio
+ Undertake fieldwork to capture insights
+ Effectively collaborate with sales team and cross functional stakeholders for buy...

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