Principal: journey & martech analytics

About the job Principal: Journey & Mar Tech Analytics A Degree in an analytical field, e.g., Informatics, Computer Science, Data Science, Commerce A Post Graduate qualification is preferred

Experience 5-8 years of experience gathering requirements and analyzing data 8-10 years working experience preferred Experience required with a proven track record in the drafting and implementation of Journey Analytics, driven initiatives on Digital Projects Extensive Digital Customer Experience (DCX) and personalization knowledge Proven track record in Mar Tech and related marketing areas such as performance media buying, digital analytics, content management systems, email marketing automation and personalization Working experience with Facebook Ads/Google Ads/Adobe Analytics/ with the respective platforms analytics tracking capabilities (Facebook Pixels, Google Ads Conversion Tracking) Excellent communication and presentation skills, able to collaborate with cross-functional teams, within the...

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