Performance Metrics & Optimization Manager, Senior Vice President

00002 Citibank, N.A.

📍 Manhattan, New York, United States 💼 Full time 🕒 Posted July 04, 2026

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Job Description

Citi is looking for a senior Marketing Performance Metrics & Optimization Manager to lead investment allocation, KPI tracking, and attribution strategy for one of the most dynamic consumer cards marketing organizations in financial services. Sitting within the  Consumer Cards Marketing Business Execution team, this role shapes how hundreds of millions of dollars in marketing investment are measured, optimized, and governed. If you are a finance-forward leader who thrives on turning complex data into P&L outcomes, this is a high-visibility opportunity to own the analytical and operational backbone of a major marketing franchise.
Responsibilities:
Lead the quarterly marketing investment allocation process for  Consumer Cards, applying profitability metrics to optimize budget decisions and P&L performance across the portfolio.
Own Cost Per Account reporting end to end, integrating Identity-Based Attribution methodology to sharpen measurement ac...
            

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Job Details

Location Manhattan, New York
Job Type Full time
Category Operations Specialties Managers
Posted Date July 04, 2026
Application Deadline August 13, 2026