Performance Marketing Specialist

Performance Marketing Specialist (User Acquisition / Growth)
Responsibilities
1.Hands-on media buying: own setup, structure, targeting, bidding, budget pacing, optimization, scaling and recovery on Meta, Google (App/UAC, Search, Display), and TikTok.
2.Strategy & pacing: translate growth goals into channel/country/audience/funnel plans (prospecting, re-engagement, retargeting), and manage weekly/monthly pacing.
3.Attribution & measurement: work with MMP (AppsFlyer/Adjust), GA4/Firebase or internal tracking; troubleshoot events/postbacks, missing/duplicate data, attribution inconsistencies.
4.Analytics & insights: conduct funnel/cohort/creative-audience analyses; communicate hypothesis → test → learning → next action clearly. SQL/BI is a plus.
5.Creative strategy & testing: build weekly creative testing roadmap, define variables/control, write executable briefs and post-test learnings.
6.Funnel optimization: partner with product/design to improve landing pages, regi...

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