Performance Marketing Manager

Lead Generation & Acquisition
Drive high-quality leads through digital performance channels (SMS, paid media, search, social, affiliates, programmatic, etc.).
Ensure consistent growth in qualified leads and customer acquisition at optimized costs.
Cost & ROI Optimization
Achieve target

Cost Per Lead (CPL)

and

Cost Per Acquisition (CPA)

benchmarks.
Continuously optimize campaigns to improve

ROI, conversion rates, and funnel efficiency .
Campaign Planning & Execution
Plan, execute, and scale performance campaigns aligned with business objectives.
Design and test multiple creatives, CTAs, targeting strategies, and landing journeys.
Audience Targeting & Data Utilization
Leverage customer data, telecom insights, and competitor intelligence to create highly targeted campaigns.
Improve relevance and engagement through segmentation and personalization.
Conversion & Funnel Management
Own the end‑to‑end digital f...

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