Performance marketing content writer

Job Title: Content Writer – Performance Marketing
Role Overview
We are looking for a Performance Content Writer who can create high-converting ad copies for paid campaigns across Meta (Facebook & Instagram) and Google (Search, Display, You Tube). The ideal candidate understands user psychology, marketing funnels, and writes copy focused on clicks, installs, and conversions — not just engagement.
This role sits at the intersection of copywriting, performance marketing, and growth.
Key Responsibilities
Write compelling ad copies for Meta Ads (Facebook, Instagram Reels, Feed, Stories) and Google Ads (Search, Display, You Tube). Create multiple variants of hooks, primary text, headlines, and CTAs. Translate product features into clear benefits, emotional triggers, and problem–solution storytelling. Collaborate with the performance marketing team, creative designers, and video editors. Analyze CTR, CVR, CPA, and ROAS to optimize and improve ad copy performance.
Must-Have S...

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