Performance Marketing Consultant

**Overview**
OptiFreight® Logistics, a leader in healthcare logistics optimization, is seeking a strategic, data-driven **Performance Marketing Consultant** to drive awareness, lifecycle growth, pipeline, and revenue growth across our logistics portfolio.
This role will be responsible for developing, executing, and optimizing integrated digital acquisition and lifecycle strategies, with a primary focus on **paid media execution, lead conversion, campaign performance and optimization across all channels** . The ideal candidate combines expertise in paid media, demand generation, marketing automation, and performance analytics to continuously improve marketing effectiveness across the buyer journey.
**Key Responsibilities**
**Performance Marketing Strategy & Execution**
+ Develop,executeand continuously refinedigital acquisition programsaligned to businessobjectives, target audiences, and go-to-market priorities.
+ Own paid media execution, and optimization across Go...

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