Performance Marketing Analyst

• Campaign Analysis: Monitor the performance of digital marketing campaigns across various channels, including but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and email marketing.
• Data Analysis: Collect, analyze, and interpret marketing data to identify trends, opportunities, and areas for improvement. Provide actionable insights to the marketing team.
• ROI Optimization: Work closely with the marketing team to optimize campaign budgets, bidding strategies, and targeting to maximize return on investment (ROI).
• A/B Testing: Plan and execute A/B tests to improve ad creatives, landing pages, and other campaign elements. Utilize test results to inform campaign optimization.
• Reporting: Prepare regular reports and dashboards to communicate campaign performance and key metrics to stakeholders. Identify and...

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