Paid Media Specialist

H&M
📍 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia 💼 full-time 🕒 Posted June 30, 2026

Job Description

Job Description

WHAT YOU'LL DO

As Paid Media Specialist, you drive effective local media activation by setting goals, defining audiences, and choosing the right channels — ensuring strong campaign execution and continuous optimization.

 

  • Set clear goals, define target audiences, and select the most suitable platforms and channels for your markets
  • Own day-to-day execution of local paid media channels not managed globally (e.g., Line, KakaoTalk, and other market-specific platforms), executing campaigns in line with media plans and budget allocation
  • Manage campaign setup, targeting, trafficking, pacing, and optimization in collaboration with local media agencies where relevant
  • Monitor channel performance and proactively suggest optimizations to the Paid Media Lead based on results and local insights
  • Ensure campaigns are activated in line with global KPI frameworks, best practices, and reporting standa...

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Job Details

  • Location Kuala Lumpur, Federal Territory of Kuala Lumpur
  • Job Type full-time
  • Category Business Operations Specialists
  • Posted Date June 30, 2026
  • Application Deadline August 09, 2026