Paid Media Specialist

• Traffic and QA campaigns in Smartly across Meta, TikTok, Snap, Pinterest, LinkedIn, and Google/YouTube– ensuring builds are compliant, best-practice, and ready for client activation.
• Implement and validate Smartly features (templates, automations/guardrails, feeds/catalogs, reporting) to speed up time‑to‑value and reduce manual work.
• Analyze performance and provide optimization recommendations (creative, structure, audience/placements, measurement/reporting) while the client owns budget changes and pushing live.
• Support testing roadmaps by setting up tests in Smartly, validating inputs, and summarizing learnings for client adoption.
• Support weekly customer syncs by prepping updates, tracking action items, and executing trafficking/implementation/enablement requests.
• Build enablement assets and help run trainings/office hours (checklists, SOPs, quick guides) to drive client self‑suffi...

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