Omnichannel Insights Coordinator

Location: Mexico City, Mexico
Key Responsibilities:
- Develop and execute omnichannel strategies aligned with brand objectives.- Integrate digital, in-person, and hybrid engagement channels to maximize customer reach.- Utilize data analytics and AI to personalize communication and enhance customer journeys.- Lead a team to ensure effective execution of omnichannel campaigns and DTC strategy.- Drive open innovation efforts by collaborating with startups and external partners.- Align omnichannel initiatives with medical, legal, and compliance requirements.- Optimize digital content strategies to improve engagement and conversion rates.- Monitor campaign performance and adjust strategies based on insights and KPIs.- Enhance the use of CRM, automation tools, and digital platforms for seamless interactions.- Train and support marketing teams on omnichannel best practices and innovations.- Ensure customer-centricity by continuously improving experience and engagement models.- Support t...

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