Narrative Activation & Performance Lead

A top international university in Madrid is seeking a Narrative Activation & Performance Lead to join its dynamic brand team within the marketing department. This role supports the development of the institutional narrative ecosystem and translates narrative strategy into clear, coherent, high-performing written communication across priority touchpoints. This role co-develops narrative systems and leads end-to-end execution: deployment, quality control, performance measurement, and continuous optimization. The role requires strong cross-functional collaboration, multi-stakeholder management, and team coordination in a fast-paced, multicultural environment.

Key Responsibilities

·      Support the evolution of the narrative ecosystem, ensuring consistency across various levels of messaging.

·      Translate narrative and verbal identity frameworks into practical guid...

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