Mkt Comm Crop Protection & Deltapine

**Mkt Comm Crop Protection & Deltapine**
**TASKS AND RESPONSIBILITIES**
- Use CP and seeds journey, including adjustments along the season and internal/external communication.
- Lead, define and implement the country marketing communication strategy with focus on generating brand experiences for CP and seeds.
- Monitor brand health and activate action plans accordingly.
- Effectively collect and analyze market intelligence, market research and customer data analytics to assess market trends, track competitors and understand current/future customer needs.
- Utilize these insights to improve current and future marketing communications plans.
- Support product launches at subcluster level and ensure execution at country level.
- Translate all the facts of the products, defined by MD into benefits to our customers and by doing that increase our brand equity.
- Support integrated projects/process communication for all business opportunities like seeds,...

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