Media Planner

Overall Objective:

To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to an Assistant or Jr. Media Planner. Additionally, the Media Planner will present strategic media plans to clients.



Responsibilities:

· Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;

o National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online)

o Couponing via FSI, shared and direct mail alternatives

o Local events ideation and implementation, i.e., local guerilla marketing

· Work as part of a ...

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