Media Effectiveness Manager (Guadalajara)

KEY RESPONSIBILITIES
Job Summary - (Role Summary).
Essential Duties and Responsibilities
Support reporting and analytics needs of paid media teams across various tactics, including but not limited to paid search, metasearch, affiliate marketing, programmatic display, paid social, and traditional media such as television.
Perform hands-on analyses on large volumes of media and campaign level data.
Maintain relationships and develop a strong working knowledge of all business functional areas' objectives to ensure accurate translation of client requirements into technical specifications and reporting.
Interpret data and analyze results to generate insights.
Develop presentations to partners and stakeholders inside and outside the department to report findings, interpret data analysis, and make recommendations based on results.
Support development of MMM (media mix modeling) program by assisting in requirements development, data gathering, interpreting re...

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