Measurement Implementation Expert, gTech Ads

Measurement Implementation Expert, gTech Ads

_corporate_fare_ Google _place_ Hyderabad, Telangana, India

**Mid**

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

**Minimum qualifications:**

+ Bachelor's degree or equivalent practical experience.
+ 5 years of experience in marketing analytics, return on investment analysis, and statistical modeling.
+ Experience in designing and executing incrementality studies and A/B testing frameworks.
+ Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.

**Preferred qualifications:**

+ Experience in Media Mix Modeling (MMM), Incremenality and Multi-Touch Attribution (MTA) tools, with the ability to validate and integrate results from multiple measurement sources.
+ Experience in SQL, Python, or R for building data models an...

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