Measurement Analyst, Media Lab (English) (Xico)

• Master's degree in a Science, Technology, Engineering or Mathematics (STEM) field or equivalent practical experience.
• 4 years of experience leading the end-to-end lifecycle of quantitative research projects.
• Experience in campaign brand lift measurement, using analytical insights to guide media planning, or using digital marketing products/processes (e.g., analytics, performance incrementality, and multi-touch attribution).
• Experience with social analytics tools like Sprinkler, Brandwatch and social platform APIs like X, YouTube etc.
• Ability to communicate in English fluently, to communicate with stakeholders, clients, and teams.

• Experience leading change management initiatives, specifically transitioning large teams from legacy reporting methods to new KPI frameworks.
• Experience with Python or R for statistical analysis and data automation.
• Exp...

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