Marketing Specialist

ROLE PURPOSE
Drive the strategy, management, and optimization of digital channels and marketing automation (Website, Landing Pages, Webinars) to consistently generate Marketing Qualified Leads (MQLs), through the creation and curation of valuable B2B content that positions GB Advisors as a Thought Leader in the software solutions and consulting services it offers (Monday, Freshworks, SSI/SIP) to grow the sales funnel and strengthen the brand’s digital reputation.
KEY RESPONSABILITIES
Content Strategy and Thought Leadership (Authority Building)
1. Develop and manage a comprehensive editorial calendar of technical content (Whitepapers, E-books, B2B Blogs, Case Studies) aligned with the sales cycle of key products and services (e.g., Monday, Freshworks, SSI/SIP).
2. Conduct advanced keyword research (SEO) to identify high-demand B2B topics and optimize all digital content for organic positioning and increased domain authority.
3. Collaborate with designers, consultants...

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