Marketing Specialist B2B

GENERAL DESCRIPTION OR PURPOSE OF THE JOB

This entry-level role supports the leader of a marketing team, completes assigned initiatives, and supports defined marketing strategies and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.

Incumbents work with the direction and guidance of a Marketing Manager or similar position to manage and complete all activities and deliverables for assigned projects.

RESPONSIBILITIES / ESSENTIAL FUNCTIONS

Email Development and Tracking

• Identify and execute marketing email campaigns for prospects and customers, focused on driving growth for the assigned business, product line or product.
• Implement marketing campaigns that will optimize Salesforce pipeline development.
• Leverage Salesforce Marketing Cloud capabilities to create targeted campaigns analyzing customer data and driving lead gen...

Ready to Apply?

Submit your application today and join our talented team at Jostens, Inc..