Marketing Planning Manager - GI Optima

**Purpose of Job:**

+ As Product Champion, demonstrates excellent knowledge and practice in sales & marketing, and fully exploits the full market potential of Abbott EPD products
+ To manage and market the company’s **entire product range (including all therapy areas)** through the developing, planning, implementing, measuring and being accountable for brand plans which optimize profitability, market share and revenue growth in the short and long term.
+ Develops marketing strategies, plans, and tactics together with all other necessary elements and effectively communicates these to the sales teams in order to ensure proper implementation thereof to our customers.

**Key Accountabilities, Responsibilities and Deliverables:**

+ To effectively communicate/design communication material for product benefits to all the relevant stakeholders in the value chain (Private sector + State Sector)
+ To prepare and present marketing business plan (brand plans) p...

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