Marketing Manager

Informa PLC

📍 Riyadh, Riyadh Province, Saudi Arabia 💼 Full-time 🕒 Posted February 18, 2026

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Job Description

Job Description
As the Marketing Manager, you will be the strategic engine behind two of the region's most influential life science and pharmaceutical events. Your mission is to develop and execute multi-channel marketing strategies that drive high-value attendance, increase exhibitor ROI, and solidify CPHI Middle East and BIO Middle East as the must-attend fixtures in the regional pharma calendar.
Key Responsibilities & Deliverables
1. Strategic Planning & Execution
Campaign Lifecycle: Lead the end-to-end marketing cycle (Awareness, Interest, Conversion, Retention) for both events.
Segmentation: Develop a sophisticated data-segmentation strategy to target specific niches: API manufacturers, biotech startups, government regulators, and big pharma C-suite.
Budget Management: Full ownership of the marketing budget, ensuring optimal ROI across paid, earned, and owned channels.
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Job Details

Location Riyadh, Riyadh Province
Job Type Full-time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted Date February 18, 2026
Application Deadline March 30, 2026