Marketing Manager I, Lifecycle & CRM Operations

As a Marketing Manager I for Lifecycle & CRM Operations at Care.com, you will sit at the intersection of marketing, technology, and data — owning the hands-on build, testing, and deployment of multi-channel lifecycle campaigns across email, push, SMS, in-app, and embedded messaging. This is a deeply technical role for a detail-obsessed operator who takes direct, hands-on experience in Iterable — across workflows, campaigns, catalogs, and data management — and puts it to work in close collaboration with Lifecycle Strategy, Product, and Engineering to translate technical capabilities into business outcomes.

Campaign & Journey Operations:

• Build, QA, and launch dynamic lifecycle and behavioral campaigns across channels — bringing a sharp eye for detail and strong organizational discipline to ensure accurate setup, targeting, scheduling, and deployment for both ad hoc and recurring sends.
• Create and manage cross-c...

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