Marketing Manager

PepsiCo
📍 Ho Chi Minh City, Ho Chi Minh City, Vietnam 💼 Full-time 🕒 Posted March 01, 2026

Job Description

Overview

Location: Level 17, Vincom Center 72 Le Thanh Ton Street

Owns the annual marketing plan and results (sales, share and brand health) for Group of brands (Poca, Doritos and new brands) in Vietnam MU. Lead and deploy local initiatives. Gains cross-functional and management alignment and support from front line execution of consumer initiatives.

Responsibilities

Strategic development

  • Aligns the marketing strategy for the Group of brands to meet the needs of VNMU business.
  • Develops and gains alignment around annual marketing plan and initiative calendar.
  • Provide support and inputs for Marketing Lead to develop Strategic Deep Dive (SDD), Acceleration Plan.
  • Understands and uses the key levers to drive consumer preference and volume.
  • Develop bottom-up AOP budget and manage allocated budget.
  • Innovation/ New Product Development:

  • Create local programs to meet local consumer, customer and regulatory needs

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  • Job Details

    • Location Ho Chi Minh City, Ho Chi Minh City
    • Job Type Full-time
    • Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Posted Date March 01, 2026
    • Application Deadline April 10, 2026