Marketing Manager (Brand Owner)

• Lead development of data-driven Brand Plans (covering all brand scalers) for assigned brand(s), with Brand team. Align and integrate with Customer & Channel Plans from Sales team. Translate into detailed 12Q plan, incl. budget and initiatives. Run execution drumbeat and deliver on 12Q plans.
<>Lead Brand Strategy development via defining brand identity and mentality and translate them into clear brand book guidelines.
• Drive mental availability for assigned brand(s) through consistent story telling (in line with purposeful brand propeller) over time (across categories, if relevant) and across consumer journey: With consistent reach & repeat and the right media mix (ATL/BTL, traditional vs digital/social media), tailored to brand scale (insurgent vs at-scale) and covering all relevant consumer touch points, taking corrective actions based on insights (incl. feedback from trade).
• Create relevant portfolio for assigned brand based on data: Identifying He...

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