Marketing Lead, TikTok Shop (eCommerce, Malaysia)

About the team

The Integrated Marketing Campaigns Team oversee owns and drives end-to-end country-level campaigns that accelerate GMV growth, merchant success, and user engagement. This role sits at the intersection of commercial strategy, marketing execution, and cross-functional orchestration. Key Responsibilities
1. Consumer Marketing (CMKT): Lead and develop Malaysia country level integrated marketing strategies & plans. Translate brand health, market insights, and business performance into clear marketing direction, including campaign development & planning, platform traffic growth plan, and oversee end-to-end execution across digital, social, content, media, and experiential channels. 2. Business MKT (BMKT)
Lead the overall marketing strategy planning for Malaysia BMKT, enhance platform influence and merchant satisfaction, including but not limited to continuously improving the GTM efficiency of major campaigns and key policies, driving methodology development, case ...

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