Marketing Automation Specialist - AU Client | Onsite, Cebu

Some of your responsibilities include and are not limited to:

Campaign Execution

• Build, QA and deploy email campaigns (eDMs), including newsletters, product

announcements, nurture streams and event communications

• Create, update and maintain web forms, landing pages and lead capture mechanisms to

support conversion and data accuracy

• Assist with the setup, testing and optimisation of automated journeys, triggers and

segmentation logic

Reporting and Optimisation

• Monitor performance of emails, automated journeys and web forms, including open rates,

CTRs, conversion rates and lead progression

• Support reporting on campaign outcomes such as engagement, lead quality, MQL

contribution and pipeline impact

• Assist with A/B testing, campaign optimisation and ongoing performance improvements

based on data insights