Marketing Automation

Job description

GenAI-enabled Demand Generation + Marketing Automation professional to run MQL/SQL-led programs and full-funnel ABM campaigns for a B2B IT company. Role blends prompt engineering, marketing systems automation, email marketing, performance marketing, and funnel analytics/visualization.

Experience Essential

• 2–4 years in B2B demand generation / marketing ops / ABM / growth marketing
• Hands-on experience with Marketing Automation Platform (HubSpot/Marketo/Pardot/Eloqua)
• CRM experience (Salesforce/HubSpot CRM or similar)
• Proven MQL/SQL-led campaign experience
• Solid email marketing expertise
• Strong performance marketing capability (LinkedIn + Google)
• Comfortable with GenAI tools and prompt making

Job Responsibilities

• Own ABM strategy and execution for Tier 1/2/3 target accounts
• Run coordinated ABM programs across LinkedIn, Google, email, webinars, landing pages
• Plan and e...

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