Marketing and Sales Ops Specialist

The Marketing & Sales Ops Specialist is the operating backbone of BOT's go-to-market motion the person who makes pipeline run predictably and turns marketing activity into measurable revenue impact. This role owns the HubSpot system of record, the lead-to-revenue process, ABM operations, and the reporting layer that ties marketing investment to sales outcomes. You will work in close alignment with the Marketing and Sales team to build a sales and marketing engine that scales clean data, sharp ICP filtering, disciplined deal stages, and a single source of truth across the funnel. Key Responsibilities HubSpot Ownership — System of Record Own end-to-end HubSpot administration across Marketing Hub, Sales Hub, and CRM Configure and maintain Deal pipeline stages, probabilities, exit criteria, and mandatory CRM fields aligned to BOT's 7-stage sales process Build, manage, and optimise lifecycle automation across Lead → MQL → SQL → Opportunity → Customer Set up and refine the lead scoring model...

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