Marketing And Communications Specialist - 1 Year Contact

Job Description
We are seeking a
Marketing and Client Communications Specialist
who will play a key role in executing digital media strategies and managing client communications for our China-based and international publishing clients.
The ideal candidate will bring expertise in China's unique digital ecosystem, bilingual communication skills, and marketing insight to drive engagement and visibility for leading academic publishers, societies, and institutional clients.
Job Responsibilities
Digital Strategy & Campaign Management
Implement integrated content strategies across
WeChat Official Accounts
,
RedNote
, and
China search engines
.
Plan and manage
WeChat
and
search marketing
campaigns to enhance client visibility and engagement.
Support
paid media
strategies (e.g., WeChat ads, KOL collaborations, PPC) to maximize ROI.
Conduct regular
social listening
, competitor benchmarking, and tr...

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