Markeing Business Solutions Owner
Amsterdam | Marketing Business Solutions Owner | ZZP | Hybrid
Assignment descriptionKey Deliverables
Support the rollout and adoption of updated CreativeX creative quality guidelines, targeting:90% creative quality score90% creative quality spend rate globallyEnhance the CreativeX database by integrating additional data sources (e.g., Kantar, MMM, Brand Lift Data)Expand analysis and define global guidelines for the adoption of brand distinctive assetsIdentify opportunities to reduce non-working ATL spend through MarTech solutionsImprove brand power using insights from creative marketing technology platformsKey ResponsibilitiesBusiness Focus
Translate business needs into scalable MarTech solutions with high adoption across global, regional, and local levelsShape and support use cases powered by MarTech platformsLead solution design, deployment, and cha...