Description
Lead the shopper insights agenda and channel trends with impactful insights to support growth in the dynamic markeplace, with focus on Emerging channels.Understand platform/platform shopper trends to support platform shopper expansion & engagement strategy. In-depth understanding of shopper behavior patterns, habits, motivations and preference, desion priorities and triggers to bring recomendations where are the growth opportunities.Manages and influences a network of stakeholders to apply generated insights into data-led strategy plans and activations.Works with agility to flex plans according to the everchanging environment maximum impact by triggering commerical actionsManage all shopper research initiatives end-to-end and external agency to gather data & insights around shopper behaviours, current & future channel trends, and the competitor landscape least 8 years of experience in shopper insight, mark...