Manager Product Management

Job Summary

To plan, organize and implement activities in line with Department marketing objectives, integrating directions from own brands and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.

General Responsibilities

• To support the management of the brands P&L and ensure preset objectives are met through execution of sound marketing strategies & plans.
• Support / Implement approved Marketing budget and allocate toward optimizing utilization of funds in raising brand awareness and promoting sell-through.
• To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
• To ensure optimum balance between various marketing activities:
  • Brand building exercises (Conference, roadshow, CME, RTD and product launches, etc.)
  • Education (inter...

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