Manager, Personalization Analytics

Job Duties:

• Use big data and advanced analytical techniques to optimize customer engagement and lifetime value • Utilize customer-level 1:1 analysis and modeling for targeting initiatives

• Play a lead role in consolidating learnings towards personalization initiatives that help make data based targeting more potent over time

• Oversee the activation of tests, ensuring essential model runs, segmentation and timelines are provided to key stakeholders

• Ensure relevant analytics assets and tests are documented, and insights are captured • Manage and influence direct reports, systems and projects to achieve unit goals per Kohl’s policies and practices

• Provide leadership by exhibiting influence and expertise and driving results

• Create and promote an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open ...

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