Manager of Digital Marketing & CRM

Join McDonald’s Canada in Toronto as the Manager of Digital Marketing & CRM. Directly impact our customer engagement through innovative CRM initiatives across various channels including email and in-app notifications.
This managerial role focuses on delivering personalized digital marketing strategies. With 5+ years' experience in CRM and lifecycle marketing, you will oversee creative communications and ensure they are aligned with business goals. Collaborating closely with teams, you will enhance engagement strategies that escalate app and loyalty growth, thus becoming an integral part of our transformation journey.
Key Responsibilities:
• Lead planning and execution of CRM marketing strategies
• Define key audiences leveraging CRM data insights
• Activate marketing campaigns aligned with national initiatives
• Support engagement strategies to increase customer lifetime value
• Ensure creative content resonates with target audiences
Requirements:
• Bachelor'...

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