Manager, Market Lead

Tasks

To lead market strategy and data-driven marketing by steering campaign planning, coordinating digital innovations and acting as the main liaison with assigned markets – ensuring consistent value delivery and alignment with global business priorities.

1. Lead Market Management and Campaign Activation – Oversee strategic planning, full execution, and performance tracking of marketing campaigns across assigned markets. Ensure that campaign initiatives align with both local market objectives and the global brand strategy. Manage the entire campaign lifecycle, from concept to completion and assess performance to drive continuous improvement.
2. Act as Primary Liaison for Assigned Market(s) – Serve as the Single Point of Contact (SPoC) between assigned markets and global stakeholders, including Content Studio, Overseas Marketing and agency to ensure smooth coordination and timely execution.
3. Steer Always-On Activation...