Manager, IMX - Customer Marketing, Immediate Consumption

Coca Cola
📍 Shanghai, Shanghai, China 💼 Full time 🕒 Posted June 24, 2026

Job Description

Description

Summary: Role Summary 

The Manager, Customer Marketing – Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets across GCM. 

This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China’s dense retail network. 

Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup 

What You’ll Do for Us 

Define Impulse & Velocity Strategy 

  • Develop long-range growth strategy for immediate consumption occasions 

  • Establish cooler placement, visibility, and asset productivity standards 

  • Lead seasonal and event-driven activation strategy to maximize impulse capture 

  • Drive Operational & Commercial Excellence

    Ready to Apply?

    Submit your application today and join our talented team at Coca Cola.

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    Job Details

    • Location Shanghai, Shanghai
    • Job Type Full time
    • Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Posted Date June 24, 2026
    • Application Deadline August 03, 2026