Manager Go‑To‑Market Lifestyle, SEA

Adidas

📍 Seksyen 13, Selangor, Malaysia 💼 Full time 🕒 Posted July 08, 2026

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Job Description

Purpose
The Go-To-Market (GTM) Manager for Lifestyle is responsible for executing seasonal GTM plans in market, translating SEA category direction into locally relevant assortments, strong channel execution, and impactful consumer experiences that drive sustainable growth.
Key Responsibilities

1. Seasonal GTM Planning & Process Leadership
Own and orchestrate the full GTM calendar for the country, ensuring all milestones, deadlines, and cross‑functional deliverables are aligned with global and SEA timelines.

Translate SEA GTM direction into locally executable plans, ensuring alignment with consumer insights, channel priorities, and market opportunities.

Lead GTM workshop readiness through country, category, and franchise planning, actively representing local market perspectives in seasonal GTM workshops

Facilitate local GTM execution across pre-lines, range building, sell-in, SMM / Brand Days, and...
            

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Job Details

Location Seksyen 13, Selangor
Job Type Full time
Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Posted Date July 08, 2026
Application Deadline August 17, 2026