JD Manager, Digital Activation & Consumer Engagement
Job Description
Develop & execute CRM campaigns to increase customer loyalty and develop adiClub Membership program via these initiatives Prepare a set of CRM procedures in sync with global, coordinate with region & apply them at every level of the company Analyse customer behaviour and measure their impact on business outcomes to update strategies – take ownership of both expansion and revenue streams of the adiClub program & CRM membership initiatives Plan and execute various campaigns for customers via Email, Mobile Push Notification, SMS and more Take charge of Membership Redemption planning, execution and development Integrate CRM & Membership activations with brand campaign calendar Maximize efficiency of brand and commercial campaigns and improve ROI Improve audience engagement rate and traction in terms of active audience / memb...