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Manager Category, Brand Projects SEA

Adidas
📍 Ho Chi Minh City, Ho Chi Minh City, Vietnam 💼 Full time 🕒 Posted July 02, 2026
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Job Description

Purpose & Overall Relevance for the Organization


As Manager Category, Brand Projects, you will drive the execution of cross-category initiatives and nearshoring programs that improve speed, agility, and commercial responsiveness across Southeast Asia.

With a particular focus on nearshoring and local production initiatives, this role will help scale fast-response capabilities, improve cross-functional ways of working, and support healthier inventory and go-to-market outcomes across SEA.

Key Responsibilities

Horizontal Category Strategy & Concept Development

  • Own and rollout of horizontal category concepts that apply across multiple categories (e.g. franchise segments, Kids, product types).

  • Identify operational opportunities to improve responsiveness, flexibility, and local market relevance.

  • Ensure horizontal concepts support both brand ambition and commercial performance.

  • Build frameworks, ...

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    Job Details

    • Location Ho Chi Minh City, Ho Chi Minh City
    • Job Type Full time
    • Category Advertising, Marketing, Promotions, Public Relations, and Sales Managers
    • Posted Date July 02, 2026
    • Application Deadline August 11, 2026